The Bacardi-owned vermouth brand claims it is is the first spirits brand to launch a creative campaign with imagery generated entirely by AI.

AMV BBDO won the account in a competitive pitch against several other agencies at the end of last year and launched a campaign to reinforce the brand’s 'antidote to boring gyms' position.

Nadja Lossgott and Nicholas Hulley, chief creative officers, Abbott Mead Vickers BBDO, share their thoughts on the Year Ahead for Creativity

Bupa has worked with Abbott Mead Vickers BBDO to create a global campaign unveiling its sustainability efforts.AMV BBDO was appointed to work with the healthcare brand in May, following a competitive pitch against two other agencies.

Sheba’s “Hope reef” coral restoration by Abbott Mead Vickers BBDO claimed the coveted Industry Craft Grand Prix at the Cannes Lions International Festival of Creativity 2022, while Virtue Worldwide snatched the Digital Craft Grand Prix for “Backup Ukraine”.

The campaign for cat-food brand Sheba, which took major honours in the Cannes Media Lions category, has been growing – literally – for the past few years, earning the UK a Grand Prix and Abbott Mead Vickers BBDO its second of the week.

We're thrilled to see our CCOs Nicholas Hulley and Nadja Lossgott honoured among the 30 creative execs in the Agency Leaders category directing advertising's new era, and we are very fortunate to be working with them every day.

Abbott Mead Vickers has partnered with Open Inclusion to launch AMVxOpen, which will help brands identify how their offering could be more inclusive for people with disabilities. The partnership will offer consultancy, market sizing and inclusive innovation.

When you’re thirsty, everyday objects might appear as mirages of an ice-cold drink. Guinness brings this phenomenon to life in its summer campaign, which recreates classic items of the season to look like a freshly poured beer.

We've made it our mission to fight the ageism faced by women," says Essity's global brand and communications director Meta Redstedt.

From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing.

Agency creatives strive to stay on top of new creative mediums and platforms. But AMV BBDO’s Brian Williamson argues that it’s more important to stay in touch with the human element of advertising.

Abbott Mead Vickers BBDO has appointed four creative partners, internally promoting three creative directors – Michael Jones, Thomas Hazledine and Polina Zabrodskaya – and bringing in Andre Sallowicz, creative director at Adam & Eve/DDB.