Digital Agency Census: the most innovative creative work puts people before platforms
Agency creatives strive to stay on top of new creative mediums and platforms. But AMV BBDO’s Brian Williamson argues that it’s more important to stay in touch with the human element of advertising.
AMV BBDO names four creative partners
Abbott Mead Vickers BBDO has appointed four creative partners, internally promoting three creative directors – Michael Jones, Thomas Hazledine and Polina Zabrodskaya – and bringing in Andre Sallowicz, creative director at Adam & Eve/DDB.
Unilever wants to create lasting change with inclusive marathon in the metaverse
Unilever deodorant brand Degree is hosting an inclusive marathon in partnership with Decentraland with the aim to create lasting change in the evolving metaverse.
AMV BBDO promotes Carmen Vasile and Michael Pring
Abbott Mead Vickers BBDO has promoted Carmen Vasile, global account lead for Mars Petcare and Essity, to managing director
Nadja Lossgott and Nicholas Hulley promoted to joint CCOs
Nadja Lossgott and Nicholas Hulley have been promoted to joint chief creative officers of Abbott Mead Vickers BBDO. AMV BBDO has tasked the pair with continuing "the agency’s creative excellence and evolving its output for the years ahead". Both step up from their roles as executive creative directors, positions they took in 2019.
Ford's Underwater Dance Is a Surprisingly Elegant Ad for a Pickup Truck
This is not your typical pickup truck commercial, with its clichéd shots of outdoorsy male drivers manoeuvring their vehicles through rugged deserts and mountain vistas. Instead, Ford’s European campaign for its Ranger pickup truck features breathtaking scenes of people swimming underwater at night. They at first appear to be in a pool, but as they swim to the surface it becomes apparent that they are in a lake lit by the headlights of a series of Ranger pickups, which slowly emerge from the water onto dry land. The swimmers’ adventures deep underwater demonstrate the truck’s wading depth of 31.5 inches (800mm).
Poignant Facebook campaign positions Portal as a connector of generations
The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over.
That focus continues in AMV BBDO’s integrated campaign to promote Facebook’s new devices “Portal Go” and “Portal+” as it highlights the anticipation and preparation that one grandfather puts into getting ready to make a Portal call to his granddaughter.
Whiskas’ charming new ad features music scientifically proven to appeal to cats
Brand platform positions Mars pet food brand as the source of happier – purring – cats.
Bafta-winning animator and director Nina Gantz has teamed up with National Symphony cellist David Teie for the latest spot from the Whiskas stable. The result is an ad by Abbot Mead Vickers BBDO, created by Jack Smedley and George Hackforth-Jones, taking the viewer inside a cat’s imagination to better understand what happens when they purr.
The People. The People. The People: How AMV BBDO’s Agency of the Year Triple Is About More than Just the Work
After coming out on top at Cannes Lions, The One Show and D&AD, AMV BBDO’s CCO Alex Grieve tells LBB’s Alex Reeves about the factors that contributed to the London agency’s current dominance
“I can’t quite believe it, you have to pinch yourself,” says Alex Grieve in a style parodying the most inane kind of post-win sporting interview. Of course, advertising isn’t exactly the Olympics or the World Cup, but wins don’t get much bigger for an agency like AMV BBDO than what they’ve achieved in 2021: Agency of the Year at three of the biggest industry award shows - The One Show, D&AD and Cannes Lions.
AMV BBDO appoints Sam Hawkey as CEO
Abbott Mead Vickers BBDO has appointed Sam Hawkey, chief executive of Saatchi & Saatchi London, as its new CEO. In his new role, Hawkey will run the 300-strong agency, creating work for clients including Essity, Ford and Mars.
He will have full responsibility for all departments across the Omnicom shop and report to Jim Moser, chairman of BBDO in Europe. Alex Grieve, chief creative officer at AMV BBDO, chief strategy officer Tom White and chief customer officer David Edwards will report to Hawkey and work alongside him to rejuvenate the agency, which was previously the biggest ad shop in the country by billings. AMV BBDO and Saatchi & Saatchi are currently negotiating Hawkey's start date.
Insight & Strategy: Guinness ‘Welcome Back’
As indoor pubs, bars and restaurants reopened in England after months of Covid- 19-related lockdown, beer brand Guinness launched a Welcome Back to the on-trade campaign, designed to increase footfall to the sector and capture the anticipation many were feeling for the landmark event.
AMV BBDO, FCB and McCann Win The One Show's Top Honors
AMV BBDO London is awarded with the highest honour from the annual event after winning six Best of Discipline awards for client Essity bodyform/Libresse for “Womb Stories” in Branded Entertainment, Moving Image Craft and Music & Sound Craft, two for “Pain Stories” in Creative Use of Data and Digital Craft, and one in Integrated for “Womb Pain Stories”. The work shares inspirational stories about those seeking and become a parent and the related struggles and achievements they experience on the journey.
